How should a youth-focused sexual health clinic incorporate social media and SMS into their work?

Continuing my series of public Q&A sessions, I’ll share the following:

We are working on an innovation concept paper to a local foundation and would like to explore how to better use social media and SMS at youth-focused sexual health clinic. We need to be able clearly articulate the benefits of social media and SMS for health care access for youth and young adults. I hope you can provide some resources that may be able to help.

I began with basics:

Pew Internet: Teens

Pew Internet: Health

Pew Internet Trend Data: Adults

Pew Internet Trend Data: Teens

Digging deeper:

The most recent report on Teens and Technology and the most recent in-depth report on Health Online.

And finally, some blog posts relating most closely to your inquiry:

Going Viral Against HIV

The State of New Media and HIV

Health, Technology, and Communities of Color

You might consider texting as a mode of communication – don’t miss the discussion in the comments on this post:

Is there hope for SMS health alerts?

(Now it’s your turn: what would YOU share? What advice do you have for this newcomer to social media? Comments are open.)